Volkswagen signs deal with C4 for branded music show
CampaignLive
Volkswagen signs deal with C4 for branded music show. By Katherine Levy, campaignlive.co.uk, Thursday, 01 November 2012 11:55AM. Volkswagen has invested in branded content with a new music show on Channel 4 to promote the VW Beetle.
VW to 'reaffirm' rock heritage with C4 showMarketing Week

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