Australian Creative

Volkswagen takes on negative perception of small cars in new campaign
Campaign Asia-Pacific
AUSTRALIA - To overcome reticence about compact cars, a new campaign by DDB Sydney uses a spry grandfather figure to highlight the big-car features and feel of Volkswagen's new small model, the "up!". The value proposition for the new model is that it ...
Nice one, GrandpaAustralian Creative
VW launches the Up! through GrandpaB&T Marketing & Media

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