Hyundai Emulates VW Market Share Gaining Super Bowl Ads: Cars
BusinessWeek
14 (Bloomberg) -- Hyundai Motor Co. is taking a page from Volkswagen AG's Super Bowl playbook. The South Korean automaker wants to “turn the needle a little bit in the direction of more entertainment,” John Krafcik, chief executive officer of Hyundai's ...
Hyundai Quest for 'Memorability' Means Emulating VW's Super Bowl Ads: CarsBloomberg

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