Filed under: Etc., Hirings/Firings/Layoffs, Volkswagen
Volkswagen took another step to plug any holes in its quality-control loop by appointing a VP of Customer Experience. The new position is being filled by Mark Barnes, who moves over from his role as COO and head of sales for VW of America. The point is to create a "a systemic approach to better manage the entire customer experience within VW," in the words of VWoA head Jonathan Browning.

Don't expect to get Barnes on the phone if your Jetta acts up - his task is figure out how to support customers in every way they might interact with the brand, which can run from dealer training to loyalty programs.Continue reading VW America creates new role: VP of Customer Experience
VW America creates new role: VP of Customer Experience originally appeared on Autoblog 5.0 on Mon, 08 Aug 2011 09:32:00 EST. Please see our terms for use of feeds.
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